Chris Norris
Account Director @Eei Global
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WORK HISTORY
Account Director @Eei Global
Detroit, MI, US
EDUCATION
Wayne State University
BS Marketing, Advertising
ABOUT CHRIS NORRIS
Experienced and trusted professional in Account Management, Marketing, Communications, Exhibits, Experiential Marketing and Sales known for my passion, creative approach and attention to detail. I have developed award-winning marketing programs with a reputation for increasing clients’ marketing impact while reducing their overall budget. I am a results-oriented, decisive leader with documented success in the experiential, event and trade show industries. I have directed and managed experiential marketing and training programs, client relationships, business development, and cross-functional teams with a focus in the automotive and advanced manufacturing segments. North America experience includes having delivered 100+ nationwide programs while traveling to 46 US states in addition to program development in Canada and Mexico. My International experience includes work in South Korea, China, the Middle East, Central America and South Africa. I have a proven track record and experience developing and executing new product launches, auto and trade shows, mobile marketing and experiential marketing events, enhancing customer engagement, brand & marketing transformation and metric driven strategies to drive best practices, continuous improvement & innovation. During my career I have created long lasting client relationships, developed key partnerships, increased new business revenue and expanded value-added service offerings to all marketing activities and programs. Specialties: Strategic planning, international experience, driving engagement, creating buzz, competitive intelligence, brand identity, new business development, mobile apps, CRM, consumer insights, creative development, auto shows, mobile tours, ride and drives, stakeholder discovery, meeting facilitation, trade shows, implementation planning, event strategies (pre, onsite, post), experience design, press events, video production, green marketing & messaging, creative, analytics and event reporting metrics.
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