Chris Metler

Creative Direction & Content Strategy @Navenu

Toronto, ON, CA
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WORK HISTORY

Jun 2020 — Present

Creative Direction & Content Strategy @Navenu

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London, GB

Navenu is a location-intelligent/AI-assisted discovery platform. Uses a distributed network of expert curators/geospatial mapping/real-time content delivery. Connects users with high-quality venues/lifestyle destinations/experiential offerings across global urban markets.Write branded content aligned with Navenu’s voice. Write briefs for features/experiential drops. Write/edit copy for in-app content/push notifications/social posts/emails. Storyboard/script short-form promos/branded reels. Collaborate with designers/photographers/videographers on multimedia assets.Use user data/AI tools to personalize content, enhance discovery, and localize to behaviour/context. Prototype content formats to drive engagement/retention. Shape UI/UX content—microcopy/CTAs/onboarding. Define tone of voice and enforce consistency across user-facing copy.Pitch/package lifestyle stories/editorial series for app/web/campaigns. Direct visual execution across digital/editorial assets. Ensure all output is cohesive/on-brand. Lead seasonal/geo-targeted campaigns.Sync content with real-time events/market trends. Monitor performance via analytics. Report insights to guide strategy. Work with product/engineering to QA content.Apply tagging/taxonomy standards for scalable ops. Build SOPs/internal workflow docs.Recruit/onboard/lead curators. Oversee calendars for city launches/spotlights/promos. Ensure listings/descriptions/geotags are accurate/consistent. Administer CMS for cities/categories/collections. Audit legacy content for SEO/clarity/brand alignment.Coordinate with creative/marketing/product teams to unify messaging. Surface gaps/cultural insights to support expansion. Direct A/B testing to boost conversion/engagement. Advise on partnerships/brand work. Design pitch decks/venue-facing assets. Identify/recommend trends/venues/cultural movements.

ABOUT CHRIS METLER

Seasoned creative, content + copy specialist. 15 years experience. Content…

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Chris Metler — Creative Direction & Content Strategy at Navenu in Toronto, ON, CA | Unifers