Chris McBride
Vice President, Product Marketing, Landing Pages & Seo, Disney @The Walt Disney Company
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WORK HISTORY
Vice President, Product Marketing, Landing Pages & Seo, Disney @The Walt Disney Company
New York, NY, US
I lead Disney+ product marketing, landing page operations and optimization, SEO, GEO, and Explore globally.
EDUCATION
American University
BA, International Studies and Political Science
SKILLS
ABOUT CHRIS MCBRIDE
I lead marketing and product strategy for global subscription entertainment brands. At Disney, I’ve driven growth for Disney+, Hulu, ESPN+, and Star+ by defining product positioning, optimizing acquisition funnels, and scaling marketing landing page and SEO operations across 150+ markets and 20+ languages.My background spans growth, marketing, product, strategy, operations, and entrepreneurship. I work with product, engineering, data, design, analytics, and content leaders and their teams to shape how subscription and streaming products communicate value, launch innovative new capabilities, and improve business performance.Most recently, I conceived of and led the strategy and development of Explore Disney+, the official guide to the stories streaming on Disney+. The website is currently live in eight markets around the world. Learn more and find something great to watch at
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