Chris L.
Fractional CMO @The Good Chocolatier
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WORK HISTORY
Fractional CMO @The Good Chocolatier
Vancouver, BC, CA
Leading marketing and digital growth for a fast-growing craft chocolate brand. Blending creative strategy, operations, and customer experience to drive measurable results.Highlights- Modernized ecommerce operations by migrating from Wix to WooCommerce, cutting backend management time by 30% and enabling faster, more personalized campaigns- Improved communication across warehouse, storefront, and online channels with an SMS chatbot and business line, reducing missed orders and customer friction- Increased recurring revenue through a new subscription program introducing customers to rotating craft chocolates- Launched customer-led flavour testing and surveys that strengthened community loyalty and provided data to support retail expansion- Built a scrappy testing culture, constantly experimenting with new marketing tactics focused on improving the customer experience- Expanded word-of-mouth growth with a VIP Affiliate Program, turning top customers into brand advocates.
EDUCATION
Vanier College
Diploma of College Studies, Psychology
ABOUT CHRIS L.
Most content marketing is professional catfishing.Ghostwriters who don\'t know your industry. AI-spun articles pretending to be expertise. Generic advice that makes you sound like everyone else.It\'s faceless, forgettable, and it doesn\'t build trust. Your audience knows it. And you know it, too.I\'m on a mission to bring an end to faceless content.My firm, Burger Gelato Media, replaces the noise with bold, visible, human-first authority. We believe your story is your strategy. We believe done-for-you should still sound like done-by-you.We don\'t want your audience to just read your name. We want them to hear you speak it. See you. Remember your face.Through \"Expert Insight Sessions,\" I make it simple for busy experts to become the face of their brand.You show up for one guided 60-minute video interview a month. That\'s it.I transform that single, authentic conversation into a complete content ecosystem: 4 professional long-form videos for YouTube & your site 8 engaging short-form clips for LinkedIn, Reels, & Shorts 4 authority-building blog posts written in YOUR voice Social media copy that sounds like you wrote itOne hour of your time becomes an entire month of content that builds the authority you\'ve already earned.This is for you if: You believe expertise should have a human face. You want to be seen as THE authority, not just another voice. You have 60 minutes a month, but not 60 hours a week for content. You are ready to stop being the best-kept secret in your industry.You can\'t outsource trust. You have to earn it. Face-first.Ready to become the face of your brand? Send me a DM with the word \"VISIBLE\" and I\'ll share more. Or book a no-pressure 15-minute intro call directly here: https://burgergelato.com/#book
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