Chris Adkins

Md, Shopper Intelligence Uk @Shopper Intelligence

Cheltenham, GB

Shopper Intelligence is a pioneering shopper research and benchmarking programme that aims to understand shoppers\' perceptions, attitudes and behaviours comprehensively and consistently year to yearI lead the development and day-to-day running of Shopper Intelligence in the UK, including:Providing support and consultancy for major manufacturers and retailers across the industry through analysis and interpretation of Shopper Intelligence results and dataHelping these users understand how best to align it to established business operations and processes, and what it means for category management and shopper marketing activitiesInputting into the global development process for Shopper Intelligence, including reporting and analysis techniques, programme content and strategic

University of Gloucestershire

BA (Hons)