Chris Horak
Product Marketing @SAP
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WORK HISTORY
Product Marketing @SAP
Walldorf, DE
EDUCATION
Berkeley College
Certificate, Marketing
ABOUT CHRIS HORAK
35+ years leadership experience in product marketing, product management & business development for technology companies of all sizes (10 - employees). Go-to-Market definition, market introduction and marketing execution for B2B-Software (Informix (IBM), BEA (Oracle) Software AG, SAP). Hands-on experience with the complete software development life-cycle, 360-degree global marketing and sales enablement. Specialties: Product Marketing, Thought Leadership, Market Introduction, Business Development, Communications, Positioning & Messaging, Social Media and Digital Customer Engagement Passions: Science, Innovation, Creativity, Writing, Playing Funk and Bebop Guitar, Coaching & Mentoring for start-ups and aspiring leaders in the area of Interpersonal Communication, Branding, Positioning & Messaging
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