Chris Hirst
Head of Strategy @Make Agency
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WORK HISTORY
Head of Strategy @Make Agency
London, GB
As Head Of Strategy, I- Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations- Set specific marketing goals that align with the overall direction and business goals- Develop and maintain digital campaigns to increase web traffic- Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI- Forecast market trends- Research market to identify new opportunities- Generate innovative ideas to promote our brand and our products- Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans- Use customer feedback to ensure client satisfaction- Ensure brand alignment to increase brand awareness and equity
EDUCATION
University of Staffordshire
Business Management (BA Hons), Business, Management, Marketing, and Related Support Services
Thomas Alleynes High School
GCSE's & A-Levels, Business Studies
SKILLS
ABOUT CHRIS HIRST
I\'m a marketing strategist with a digital focus. I fuse data, insight, and creative thinking to build strategies that resonate with hearts, minds, and bottom lines.I help organisations make smarter marketing decisions - and turn them into measurable outcomes.With over 20 years of experience in SaaS, tech, media, charities, and professional services (and much more), I’ve worked client-side, agency-side, and as a strategic advisor. That breadth means I understand the pressures from every angle - not just how to shape a strategy but how to make it work.My work blends metrics and creative magic. It’s rooted in data, but powered by imagination – because great marketing is both an art and a science. Whether you’re looking to sharpen your digital strategy, rebuild a website, launch campaigns that convert, or rethink how content and CRM work together, I help bring clarity, direction and commercial focus.🧠 Strategy & Planning - Insight-led. Commercially focused.Smart strategy starts with clear thinking. I help businesses define the right direction – from content and digital planning, to CRM, ABM and performance strategy. Digital & content strategy Brand positioning & messaging CRM & customer journey planning ABM & lead generation Analytics & performance insight AI & automation (used with purpose, not hype) Design & Development - Creative that performs.Execution matters. I work with designers, developers and content teams to turn strategy into digital experiences that actually deliver. Website & UX planning Content frameworks & CRO Technical SEO & on-site structure UI & interaction design Campaign Delivery & ActivationI help teams plan, launch, and optimise campaigns across paid, social, email, and beyond, always measuring what matters, not vanity metrics. Paid media strategy Email & automation Social content & campaign planning Cross-channel optimisation & reportingPlenty of marketers say they can do this. I’ve done it - time and again - in fast-moving, complex businesses, with results that speak for themselves.If you\'re looking for a strategic partner who can turn complexity into clarity - and plans into performance - let’s talk.
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