Chris Dunne
Senior Content Marketing Manager @Spendesk
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WORK HISTORY
Senior Content Marketing Manager @Spendesk
London, GB
Shape and execute Spendesk\'s content strategy, delivering thought leadership and customer stories that position us as Europe\'s leading spend management platform.• Lead SEO and GEO initiatives across the organisation to improve brand visibility, content quality and drive organic growth.• Own content planning and prioritisation through a strategic calendar that aligns with revenue goals, campaigns and product milestones.• Partner with demand generation, sales and product marketing to create enablement content that supports go-to-market initiatives.• Track and analyse content performance to continuously refine strategy and demonstrate clear business impact.
EDUCATION
Queen's University Belfast
BSc (Hons) Business Information Technology including Professional Practice, Engineering/Computer Science
CIM | The Chartered Institute of Marketing
Professional Diploma in Marketing (Level 6)
Liverpool Hope University
Postgraduate Degree, ICT
William J Clinton Leadership Institute at Queens
Mini MBA
SKILLS
ABOUT CHRIS DUNNE
I help B2B SaaS companies grow through strategic content marketing, with a focus on SEO and demand generation. Over the past decade, I\'ve specialised in creating content that drives high-quality leads and traffic.At Spendesk, a French tech unicorn, I build content strategies rooted in data and customer insights. I\'m particularly interested in how AI is reshaping content creation and developing GEO/AEO strategies that drive increased visibility in AI search.As a team leader, I\'m passionate about building clear processes, developing talent, and fostering strong cross-functional partnerships. I believe the best results come from empowered teams with the right structure and support.I hold a CIM Level 6 Diploma in Professional Marketing, a Mini MBA, and a BSc (Hons) in Business Information Technology from Queen\'s University Belfast. I\'m also certified by Google, Semrush and HubSpot.
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