Christopher Dresselhuys
Vice President of Marketing & Product Management @Rockline Industries, people who make it right
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WORK HISTORY
Vice President of Marketing & Product Management @Rockline Industries, people who make it right
US
Executive leader responsible for product strategy, marketing, and innovation for the company\'s largest business unit delivering growth targets and leading cross-functional across marketing, product management, insights, and sustainability for a nine-category retail portfolio. Key Accomplishments: · Designed an AI-supported consumer insight framework integrating qualitative research and advanced analytics to identify unmet consumer needs and guide 5-year innovation roadmaps across six product categories. · Developed growth strategy with Walmart resulting in five new high-velocity SKUs projected to generate $44M+ in first-year sales. · Led influencer-driven marketing campaign increasing in-home product usage by 530 basis points. · Expanded renewable energy adoption across three manufacturing facilities, reducing GHG emissions by 61%.
EDUCATION
Copenhagen Business School
Certificate, Consumer Neuroscience & Neuromarketing
University of Wisconsin-Madison
Bachelor of Arts (B.A.), Political Science and Government
SKILLS
ABOUT CHRISTOPHER DRESSELHUYS
Dynamic commercial growth leader with a track record of scaling consumer product platforms through disciplined innovation, portfolio strategy, and cross-functional execution. I operate at the intersection of product, marketing, and commercial strategy — aligning consumer insight, retail dynamics, and operational execution to drive measurable revenue and margin expansion across complex, multi-category environments. I actively deploy AI-enabled tools across insight generation, competitive analysis, portfolio scenario modeling, and long-range strategic planning. I view AI not as a marketing shortcut, but as a commercial multiplier — accelerating decision velocity, enhancing capital allocation clarity, and strengthening growth discipline. I’ve led global marketing and North American product functions contributing to significant top-line growth and margin improvement while building high-performing, cross-functional teams. I’m energized by growth-focused environments where disciplined execution and forward-thinking strategy unlock the next phase of expansion.
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