Chris Weedon
Sales Enablement Business Partner @Civica
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WORK HISTORY
Sales Enablement Business Partner @Civica
Sales Enablement Business PartnerPartnering with the Executive Leadership Team and go-to-market organisation to redefine sales execution, enhance operational excellence, and elevate customer outcomes. Driving the design and execution of scalable sales enablement strategies to support transformative growth and long-term success.Key Responsibilities:+ GTM transformation by aligning teams, processes, and tools to deliver faster execution, stronger customer outcomes and scalable growth.+ Partner with Executive Leadership to identify strategic business needs, close capability gaps, and drive results through targeted enablement.+ Design and embed scalable sales enablement frameworks, including playbooks, onboarding pathways, and methodology to improve productivity and customer engagement.+Collaborate across functions (sales, marketing, customer success, operations) to deliver cohesive training, content and programs that accelerate execution.+Leverage technology and data (Salesforce, Sales Navigator, enablement platforms) to increase adoption, optimise sales process efficiency, and drive measurable outcomes.+Measure and communicate impact through data-driven insights that shape strategic decision-making and reinforce value at the leadership level.Hard Skills: Sales Enablement Strategy, Sales Methodology Development, Salesforce CRM, Enablement Platforms (Seismic, HighSpot), Data-Driven Decision Making, Training Design and Delivery, Program Management, Sales Process OptimisationSoft Skills: Strategic Vision, Leadership and Team Alignment, Relationship Building, Public Speaking and Storytelling, Problem Solving, Coaching and Mentoring, Change Management
EDUCATION
University of Southampton
BSc, Psychology
Henley Business School
Master of Business Administration - MBA, Business Administration and Management, General
The Wharton School
Executive Education, Global Leadership Program
ABOUT CHRIS WEEDON
Sales Enablement & GTM Leader | Helping Teams Win More, Scale Faster & Sell Smarter with Strategy & AI innovationI’m a growth-oriented and execution-focused sales enablement and GTM leader with 20+ years of experience helping teams unlock performance and deliver results.My focus? Driving smarter ways of selling, blending strategy, enablement, and AI to fuel growth, boost efficiency, and elevate customer success.In my current role, I partner closely with the Executive Leadership Team to rethink how we approach growth. That includes setting the vision, building the roadmap, and delivering scalable strategies that make a real difference to the numbers, the team, and the customer.What drives me is creating environments where people can perform at their best. I specialise in setting clear commercial strategy, aligning sales and marketing, streamlining team execution, and leveraging data and technology to remove friction and accelerate growth.Key Achievements- Global Leadership: Led international teams and built a culture of performance and impact- Revenue Growth: Helped expand a $5B+ pipeline and secure $100M+ in annual wins with 98% client retention- Sales Enablement: Built enablement functions from the ground up, cutting sales cycle inefficiencies by over 40%- GTM Strategy: Designed and launched new global business divisions that delivered standout growth- Sales Academy: Created a global sales academy to develop talent and embed consistent, high-impact selling.Where I Add Value- Strategic sales enablement and AI-powered performance- Global GTM leadership across complex, matrix organisations- Value-based and consultative selling excellence- Coaching, capability building and sales development- Aligning teams behind shared goals and clear outcomes- Change leadership and operational improvementHow I WorkI lead with curiosity, clarity, and commercial thinking. I believe in building strong, empowered teams who understand their value and bring it to every customer conversation.I don\'t just enable sales, I help shape how businesses grow.
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