Chris Perkins

Fractional Sales Marketing Director @One Objective

Warrington, GB

Transforming businesses through relational intelligence and AI-enhanced commercial strategy.I help ambitious SMEs connect where they want to be with what they do every day - ensuring every marketing pound drives measurable growth rather than just looking busy.What I do: Bridge the strategy-execution gap that most businesses struggle with. I create comprehensive commercial strategies spanning marketing, sales, and business development, then ensure teams can actually implement them through detailed roadmaps and ongoing guidance.My approach: Combine 25 years of enterprise-level experience with AI-enhanced frameworks and genuine relationship-building that technology can\'t replicate. I coordinate all marketing channels as integrated systems rather than isolated tactics.Service options:Fractional CMO/Commercial Director (2-8 days/month)- Ongoing strategic leadership for scaling businesses. Hands on management and mentoring of marketing teams to improve confidence, productivity and performance.Marketing & Planning Sprints - Intensive half-day workshops delivering complete strategic foundations with 6-month implementation roadmaps. Perfect for smaller businesses who want to be more self reliant and manage their own growthStrategic Projects - Brand development, customer profiling, OGSM planning, and marketing optimisationResults: Clients become self-sufficient with detailed plans they can execute through their teams or confidently brief agencies with. No ongoing dependency - just clear direction and measurable outcomes.Contact: c••••@oneobjective.co.uk | 07•••••••54Commercial Strategy · Relational Intelligence · AI-Enhanced Planning · OGSM Strategic Planning · Brand Development · Customer Profiling · Cross-Industry Strategy · Marketing-Sales Alignment · Fractional Leadership · Strategy-Execution Bridge · B2B Strategy · Customer-Focused Planning · Team Mentoring · Agency Optimisation · Growth Strategy

University of Sheffield

BA Hons