Chris Millington
Head of Marketing @Honey Legal
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WORK HISTORY
Head of Marketing @Honey Legal
Built, managed and refined a cross-channel marketing strategy to drive revenue and EBITDA. Notably, this has included PPC, social, native, content, and specialist lead generation. As channel mix and spend has scaled up considerably over time, I have continued to drive efficient and sustained profitable growth.
EDUCATION
Warrington Collegiate
BTEC National Diploma in Business & Finance
UCLAN
BSc Hons, Marketing
University of Salford
BTEC Higher National Diploma in Business & Finance
SKILLS
ABOUT CHRIS MILLINGTON
A proven multi-channel senior marketer with a 25+ year track record of spearheading successful business growth in both B2B and B2C environments through effective marketing planning and sustainable lead generation and retention. Most notably, I delivered growth of 342% at a market leading organisation, which enabled the business to raise substantial private equity funding; plus significantly increased sales and profitability in two other roles - through a highly efficient transition from an outbound to an inbound marketing model.I am a highly motivated and driven leader with strong strategic, creative and commercial skills who empowers his team and ensures each has a role to play in the growth of the business. In addition, my ability to communicate effectively and influence others at all levels has been pivotal in implementing new routes to market which have achieved overwhelming success.Having built and successfully led teams of up to 17 people with budgets ranging from £200k to £8m, I have a wealth of experience initiating, implementing and optimising integrated marketing campaigns, which consistently have provided cost effective ROI. All have positively delivered an excellent customer experience across all offline and online channels.
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