Chris Flaherty
Senior Vice President of Marketing - Heartland Food Products Group & Splenda Brand @Heartland Food Products Group
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WORK HISTORY
Senior Vice President of Marketing - Heartland Food Products Group & Splenda Brand @Heartland Food Products Group
Indianapolis, IN, US
Lead strategic brand building, demand creation, and marketing communications for the Splenda brand. Manage a team of 20 people including an internal design agency.
EDUCATION
Georgia Tech Scheller College of Business
MBA, General Business
Georgia Institute of Technology
BS, Polymer & Fiber Engineering
Georgia Institute of Technology
MS, Polymer & Fiber Engineering
ABOUT CHRIS FLAHERTY
An experienced Brand Management Executive and CPG Marketer who led a decisive and sustained business turnaround on the 60-year-old Mr. Clean brand at Procter & Gamble. The Mr. Clean turnaround story is being shared by P&G\'s CEO, CFO & CMO as a best-in-class example of effective business strategy. Chris has an MBA and Engineering educational background, with specialization in the following areas: Brand Management, New Product Launch & Management, Project Management and Multi-Functional Team Leadership, Equity Guideline Evolution & Creation, Marketing Asset Creation (TV, Print, Digital, Radio, Sampling, Out-of-Home) and Agency Management, Media Planning, Shopper Marketing, eCommerce & Omni-Channel Business, Business Analysis, and Marketing & Communication Planning.
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