Chris Dutch

Head of Business Development, Emea @Metarouter

GB

MetaRouter is the first Customer Data Infrastructure built to collect your customers’ data, identify users (even anonymous ones), and give you the control to decide what information gets sent to which third-party tools. An exciting and necessary take on customer data, MetaRouter is a streaming integration platform that converts client-side tag functionality to server-side, unlocking numerous new-to-market possibilities for CDPs, Analytics, MarTech, and AdTech. Benefits of MetaRouter: • Faster page loads, which leads to more conversations. MetaRouter is the single browser tag to integrate with almost any other tool • No more identity crisis. 3rd party cookies will go away, but MetaRouter uses proprietary technology to ensure a consistent identity mechanism across 3rd parties • High match rates due to less ad-block interference. Ad-blockers are built to target calls from specific advertising tools, not MetaRouter • Easy to add more marketing or advertising tools to run more campaigns. MetaRouter integrates with almost any marketing and advertising tool without requiring the addition of a new browser tag • Higher return on ad spend (ROAS). When data is consistent across partners and identity is more effective, ad decisions are based on far more accurate information • Complete control. MetaRouter collects data in a 1st-party context, which means your organisation owns it. Even MetaRouter can be restricted from sensitive information • Total compliance. Instead of relying on a 3rd party\'s promises to meet cookie and consent management for laws such as GDPR and CCPA, protect the data yourself

The University of Sheffield

Bachelor of Arts (BA Hons), Japanese Studies, 2:1

Waseda University

N/A, General Studies, 7 (Japanese Language)