Chris Collis

Global Marketing Manager @Above

Colchester, GB

Position Overview:As the Global Marketing Manager at Above, I lead the development and execution of strategic marketing initiatives to expand our global footprint and enhance brand awareness. My role involves collaborating with cross-functional teams to create integrated marketing campaigns that drive customer engagement and business growth.Key Responsibilities:Strategic Planning: Develop and implement global marketing strategies that align with business objectives and market trends. Conduct market research to identify opportunities and competitive insights.Campaign Management: Oversee the creation, execution, and optimisation of multi-channel marketing campaigns, including digital, social media, content, email, and events. Ensure consistent brand messaging across all platforms.Brand Development: Strengthen brand identity and positioning in the market. Develop compelling value propositions and key messaging that resonate with target audiences.Content Creation: Lead content strategy and production, including whitepapers, case studies, blog posts, videos, and presentations. Ensure content is engaging, informative, and aligned with SEO best practices.Digital Marketing: Manage digital marketing efforts, including website management, SEO/SEM, PPC advertising, and analytics. Track and report on campaign performance and ROI.Stakeholder Collaboration: Work closely with sales, product development, and customer support teams to ensure alignment on marketing initiatives and to support go-to-market strategies.Market Expansion: Identify and pursue opportunities for market expansion, partnerships, and collaborations. Conduct competitive analysis and market segmentation to drive growth.Budget Management: Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve maximum impact.

Anglia Ruskin University

Engineer's Degree, Electrical and Electronics Engineering

The Plume School Maldon Essex

High School, All Fields