Chris Bradley

Head of Marketing @Lucy Pittaway Limited

Brompton-on-Swale, GB

Role and Responsibilities• Leading the development and implementation of effective marketing plans and strategies.• Focusing on growing audiences.• Reviewing and reporting on the marketing strategies, and their implementation. Evaluating successes • Developing the corporate brand identity in consultation with senior managers, and directors.• Managing collaboration with external creative agencies.• Collaborating with senior team members across departments to uncover insights and create innovative marketing and branding strategies.• Weekly monitoring, reviewing, and reporting on all marketing activities, results, and Return on Investment (ROI). • Conducting strategic marketing analysis that will help guide marketing messages. • Consistently identifying new or expanded revenue opportunities.• Creative writing for blog content, press releases and online and offline collateral such as leaflets, internal newsletters, email, and social content where required. • Manage marketing budget across print and digital ensuring cost-effective allocation of resources and maximising ROI.• Overseeing the development of the CRM and marketing cloud software to develop more insightful customer journeys and new customer leads. • Working to continuously ensure the company marketing goals are communicated across the entire organisation and improving the company’s marketing outreach efforts.• Assisting in driving sales to the website and galleries and driving data capture.• Provide forecasts and targets for all e-commerce measurables such as ROAS, AOV, conversion rate and up-sells.• Manage PPC budget in collaboration with other marketing spend ensuring cost-effective allocation of resources and maximising ROI.• Promoting and embedding strong and inspirational leadership by demonstrating the company’s values.• Leveraging PR for the brand.• Efficiently managing annual marketing budgets.• Carry out any company initiative according to the Director’s instructions and guidance.

De Montfort University

Bachelor of Arts - BA Combined Studies