Priyanka C.
Founding Product Marketing Manager @Digits
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WORK HISTORY
Founding Product Marketing Manager @Digits
Own end-to-end product marketing, including positioning, messaging, and launches while also building and executing across adjacent functions, including content and brand, lifecycle and growth, sales enablement, and marketing operations.Established foundational GTM infrastructure, including editorial standards, messaging frameworks, and cross-functional launch processes.
EDUCATION
University of Toronto
Honours Bachelor of Arts (HBA)
Sheridan College
Sheridan Certificate in Digital Communication
Ivey Business School at Western University
Master of Business Administration - MBA
SKILLS
ABOUT PRIYANKA C.
Product and growth leader with 10+ years of experience driving monetization, lifecycle optimization, and operational improvements, transforming insights into measurable business impact from closing a $1M ARR gap at a high-growth SaaS company to managing a $27M national compensation portfolio at one of Canada’s largest telecom enterprises.Leads cross-functional teams (product, marketing, sales, customer success, etc.) and partners with executives to design product marketing, pricing, go-to-market, and lifecycle strategies that balance customer acquisition and retention. Drives scalable systems, data-informed decision-making, and collaboration across complex organizations. Harmonizes creative strategy and analytical rigor to align customer value with long-term business growth.Skills include product marketing, lifecycle marketing, growth strategy, pricing and monetization, product-led growth (PLG), go-to-market (GTM) execution, customer retention, SaaS strategy, stakeholder management, Agile delivery, experimentation, cross-functional leadership, data analysis, product management, and change enablement.
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