Chloe Walker
Digital Marketing & Communications Manager @Encore Auctions
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WORK HISTORY
Digital Marketing & Communications Manager @Encore Auctions
London, ON, CA
Oversee brand development, customer experience initiatives, and performance tracking systems to support Encore Auctions’ marketing, operations, and growth. Lead cross-channel digital marketing, website management, and data-driven engagement strategies.• Owned end-to-end digital marketing strategy across social media, email marketing (Mailchimp), website content, and Google Business Profile• Led a multi-month brand trust and reputation recovery initiative, improving customer communication, review responses, and transparency across platforms• Managed Google Reviews strategy, including empathetic review responses, issue resolution coordination, and sentiment tracking• Created and executed weekly promotional campaigns for Sunday & Monday auctions, including graphics, captions, banners, and CTAs• Designed and implemented new customer-facing systems such as condition report scales, pickup signage, refund communication, and policy clarity• Developed consistent brand visuals and messaging across Instagram, Facebook, website banners, email campaigns, and in-warehouse signage• Analyzed performance using GA4, Meta insights, and campaign KPIs to refine content strategy and improve reach, engagement, and conversions• Collaborated closely with warehouse, customer support, and leadership teams to align marketing with real operational workflows• Supported community-driven initiatives, promotions, and internal staff recognition to strengthen brand culture and customer loyaltyKey skills: Digital Marketing Strategy • Social Media Management • Brand Reputation Management • Email Marketing • Customer Experience • Analytics & Reporting • Canva • GA4 • Meta Ads
EDUCATION
Fanshawe College
Bachelor of Commerce - BCom, Business, Management, Marketing, and Related Support Services
ABOUT CHLOE WALKER
I am a digitally driven marketing strategist with a strong analytical mindset and a passion for building brands that are both impactful and measurable.Currently, I lead brand development, customer experience initiatives, and performance marketing systems at Encore Auctions, where I oversee cross-channel digital strategy spanning website optimization, campaign execution, reputation management, and data-informed engagement. My work focuses on creating scalable marketing frameworks that not only drive growth, but also strengthen operational alignment and customer trust.I thrive at the intersection of creativity and technology — translating complex data into clear insights, optimizing digital ecosystems, and implementing systems that improve both performance and experience. From leveraging analytics platforms and SEO strategy to refining digital workflows and engagement pipelines, I approach marketing as both a strategic discipline and a technical craft.Beyond my professional role, I am deeply connected to my local community in London, Ontario. I value relationship-building, supporting local initiatives, and contributing to environments where businesses and people can grow together. Outside of work, I enjoy staying active, exploring creative projects, and spending time with my husky — who serves as a daily reminder to stay curious, energetic, and grounded.I am continually focused on evolving as a marketing professional — embracing emerging technologies, advancing data-driven strategy, and building brands that deliver lasting impact.
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