Chloe Hayes

Marketing Manager @Best Western Plus Sands

Vancouver, BC, CA

My responsibilities as marketing manager were as follows: Website Management: To manage and update five websites bi-weekly, ensuring up-to-date content and optimized performance.Email Marketing: To create and distribute five monthly newsletters using MailChimp. Toincrease subscriber engagement and retention.Advertising Strategy: To coordinate and manage all advertising efforts across multipleplatforms and channels to maximize reach and ROI. Including creating a budget and allocating advertising spend to enhance campaign effectiveness and achieve targeted results. Proficient in Microsoft Suite.Equally proficient in WIX, WordPress, MailChimp, Eventbrite, Salesforce, Canva, Adobe Illustrator, Acrobat, Photoshop and Video Maker.Experienced in Google Advertising and Meta Ads Manager.Strong ability to create, understand and implement digital marketing strategies. Extensive knowledge of social media platforms and their marketing applications. Marketing Campaigns: To design and execute marketing campaigns aimed at achieving organizational goals, from increasing brand awareness to driving sales.Competitive Strategies: Developed monthly initiatives to distinguish the organization from competitors and capitalize on current and upcoming market trends.

Munster Technological University

BBus Honours Degree, Marketing

Munster Technological University

Bachelor's degree, Marketing