Chisom Okpala
Performance Marketing Lead @Lead Select Marketing
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WORK HISTORY
Performance Marketing Lead @Lead Select Marketing
London, GB
Developed a performance-focused product designed to help small and medium-sized businesses achieve measurable growth through smart, data-driven execution. I lead company strategy, brand positioning, and performance optimisation efforts that contributed to increased performance in sales and acquisitions. One of my key innovations was the development of Lead Select Insights, a proprietary AI tool that simplifies prospecting and builds high-conversion marketing personas, equipping businesses with sharper targeting and decision-making capabilities. By integrating predictive analytics, automated performance reporting, and ROI-centric planning into our core operations, I ensured that every initiative was not only strategic but also sustainable. Lead Select became a growth engine for businesses ready to scale with intelligence and intention in a digital-first market.
EDUCATION
Teesside University
Masters degree, International Management (Digital Business) (Applied)
Federal University Of Agriculture, Abeokuta
B.Agric, Agricultural Economics and Farm Management
ABOUT CHISOM OKPALA
I’m a seasoned performance marketer with deep experience in digital media advertising, big data, and artificial intelligence. Over the years, I’ve built and executed high-impact, data-driven marketing strategies that have managed more than $35 million in advertising spend and delivered measurable growth in user acquisition, engagement, and revenue across multiple industries. My core strength is designing strategic and scalable digital marketing solutions. I bring strong analytical thinking shaped by years of collaborating with advertising agencies, product designers, data engineers, and cross-functional business teams. I am committed to continuous learning and personal development, ensuring I stay ahead in an ever-evolving digital landscape. I hold a Master’s degree in Digital Business, where I expanded my expertise in digital transformation, innovation, and leadership. I have also earned several certifications in marketing data analytics, digital marketing, and technical tracking, giving me a solid foundation for media buying, campaign optimisation, and revenue acceleration.I bring a blend of practical industry experience, strategic insight, and technical depth to every project, helping brands turn data into sustainable growth and long-term competitive advantage.
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