Chinnu P.

Search Engine Optimization Specialist @commercetools

DE

Conducted in-depth keyword research and implemented content optimization strategies tailored for B2B, B2C, and D2C markets. Managed and executed 13 performance marketing projects in 2024, overseeing 120 tasks, and ensuring timely delivery and effective collaboration with cross-functional teams.Assisted closely in developing SEO strategies for B2B, B2C, and D2C markets, enhancing organic traffic by 41% and securing over 250 new featured snippets and 200 AIOs.Streamlined workflows by integrating SEO processes into the performance and content marketing system using project management tools like Asana, Jira and Google, improving team efficiency and project tracking.Resolved duplicate issues and managed content through tools like Ahrefs and SEMrush and CMS like Statamic to improve website rankings and user experience.Performed regular site audits using Ahrefs and Screaming Frog to identify and fix technical SEO issues.Detailed SEO reporting using SEMrush, Google Analytics 4 and Google Search Console to track performance metrics and identify growth opportunities.Conducted A/B testing campaigns using VWO to enhance user engagement and conversion rates.Utilized tools such as ChatGPT, Jasper, Perplexity, Surfer SEO, SEMrush, and Ahrefs for keyword research, content optimization ideas, and position tracking.