Roxas

WORK HISTORY

EDUCATION

SKILLS

ABOUT ROXAS

I’m a Strategic Marketing Professional with 15 years of experience helping businesses grow and connect with their audiences. I enjoy turning complex challenges into clear, actionable strategies that drive meaningful results. Whether it’s refining brand communications or optimizing customer journeys, I take pride in crafting thoughtful solutions that make an impact: Developed and implemented marketing infrastructures, achieving up to 200% growth in conversion and repurchase rates: Led a revenue growth project at Deezer, resulting in a 12% revenue uplift and contributing to the company’s IPO: Increased daily acquisition rates by 59% and pipeline by 31% through carefully designed strategies, significantly boosting company growth: Organized engagement initiatives that doubled active participation within 18 months, building stronger connections between brands and their communities: Used data-driven approaches to reduce costs by 9% while increasing profitability, reinforcing the importance of informed decision-making.With a Master’s in Business Administration from INSEAD and a background in Communications, I aim to approach every project with a sense of curiosity and care. I’m fluent in English and Tagalog, and I continue to improve my French.If you\'d like to exchange ideas or collaborate, feel free to reach out.