Chiara Grungo

Digital Media @Cartier

Milan, IT

I’ve a full responsibility of the Online Cartier presence and visibility, paid & organic, for the South-East Europe market (Italy, Greece, Malta, Cyprus, Albania and Montenegro). That’s possible thanks to a strategic approach super keen on finding the perfect Media mix when orchestrating the long term plan, always keeping an eye on the assigned budget. Always open to innovations, I had the chance to put in place sparkling special projects (ie branded contents with selected publishers, in teamwork with PR team) or testing new spots where being visible (ie Murals or bus shelters) always being coherent with the brand objectives and values.Putting strong attention to sales and the lowest part of the media funnel, I personally put in place specific actions oriented to conversion - mainly on social media, but not only. Keeping an eye on reporting helps me to leverage on the previous campaign results when thinking at future actions, while running BLS researches provides a real perception of the Maison creations & assets from the final user.Always ready to support the other members of the Media Teams also on the offline channels ie Print & OOH.

Università di Pavia

laurea, Economia - Marketing &e-business