Chiara Forlanini
Senior Media Manager Account Executive Amazon Ads @Amazon
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WORK HISTORY
Senior Media Manager Account Executive Amazon Ads @Amazon
Milan, IT
Led the account team to manage high-value client portfolio comprising LEGO, Bialetti and Google. Value of portfolio €6M of ad revenue.• Definition of client media strategies based on 1P/3P insights. Media touchpoints: search, programmatic DSP (display/OLV), B2B, SOV, ATL touchpoints (CTV, Fire TV, Prime Video, Twitch, Music) • Measurement analysis of media metrics: Brand Lift, Full Funnel impact. • International client management and cross-functional alignment• Develop, lead and maintain relationships with key partners’ portfolio C-levels• Contracts negotiation• Clients and industry education on Digital media and Amazon Media
EDUCATION
Università Bocconi
Economia Aziendale
Sciences Po
Marketing
MIP Politecnico di Milano
Corso manageriale breve Social Network Marketing
Erasmus University Rotterdam
International Management
Università Bocconi
Dicembre 2008, Business organization
HSM Global
con Charlene Li Il potere dirompente delle TECNOLOGIE SOCIAL
SKILLS
ABOUT CHIARA FORLANINI
Leading digital activities for 15 years now. Deep knowledge of ecommerce strategy (B2B-B2C), digital and ATL media (CTV, OLV, display, programmatic, social media) & CRM. DEI champion, I actively support D&I activities for Amazon Ads and EU LEAD Network
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