Chetana Rohilla

Brand Manager @Trade Promotion Council Of India

New Delhi, IN

Brand: IndusFood – India’s Premier F&B Trade ShowAs a Brand Manager at TPCI, I am responsible for spearheading the strategic branding and positioning of IndusFood, India’s flagship F&B export platform connecting global buyers with Indian suppliers. My role bridges trade promotion, government policy, and international marketing with the goal of elevating India’s image as a trusted, sustainable, and innovative food-exporting nation.Key Responsibilities:1. Developing competitive positioning strategies to distinguish IndusFood from global trade fairs like Gulfood and SIAL.2. Conducting ground-level research on global F&B trade shows, visitor trends, and sectoral innovations to strengthen IndusFood’s strategic edge.3. Driving brand campaigns on LinkedIn and Instagram to improve digital visibility and stakeholder engagement.4. Collaborating across departments to align marketing narratives with India’s food policy, quality standards, and technology advancements.5. Identifying opportunities to expand buyer outreach and forge new partnerships within emerging and priority export markets.Focus Areas: Policy | Global Opportunities | Quality Manufacturing | Technology in Food Exports

Maharshi Dayanand University

Bachelor of Commerce - BCom, Business/Commerce, General

Indian Institute of Management Rohtak

Master of Business Administration - MBA, Business Administration and Management, General

Model School, Company Bagh, Rohtak, Haryana

Senior Secondary Education , Commerce