Cheryl Carter
Principal @Carterbiz
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WORK HISTORY
Principal @Carterbiz
BC, CA
I work with owners of B2B businesses to build profile for their companies and improve business results. We accomplish this together through an integrated approach to marketing which includes content as a cornerstone. learn more at carterbiz.ca.B2B Specialities:> Insights: one to one customer research> Integrated marketing: owned, earned, paid> Brand development> Content: strategy, writing, deployment> Creative> Strategic alliance development> Customer engagement and retention activities> Social media planning & execution> Strategic PlanningWith a solid industry and business network in Metro Vancouver I have done business with and have connections to decision makers in corporate, not for profit and industry associations.
SKILLS
ABOUT CHERYL CARTER
Business owners work with me because I am a marketer backed by business smarts and creativity that enables me to add value to organizations. I work primarily in B2B with companies or associations related to architecture, design, construction-related products, real estate and consulting services. Past volunteer board: Small Business BC Board of Director and Chair Board Director, Forum for Women Entrepreneurs Member, Vancouver Advisory Board, Women\'s Executive Network My experience includes entrepreneurial stints now and at the beginning of my career, and in the recent past fifteen years as a senior executive with the Business in Vancouver Media Group. During my tenure, we leveraged our print media to create new events and online media. My responsibilities included: P&L, the development of new revenue and marketing opportunities, audience development, sales leadership, sponsorships, research, strategic alliances and managing & building BIV\'s event portfolio. Vancouver business community favorites, BIV\'s events have been a key driver of the brand and revenue generator. The portfolio included titles such as Forty under 40, BC CEO Awards, Fastest Growing Companies, Influential Women in Business Awards and Business Excellence Series.
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