Cheryl Miller

Principal & CEO, Public Relations and Marketing @At The Table Public Relations

Tampa, FL, US

Our firm is a public relations and marketing agency with a niche in food and beverage industry. We have specific strengths with local store marketing, public relations, media relations, advertising, media buying, crisis communications and digital and social media capabilities for the last 35 plus years. We increase awareness of our clients, in particular for restaurants, branded food products, food commodities and supermarket chains.After working with restaurants for many years, we know exactly how to orchestrate Local Store Marketing initiatives with franchisees and corporate-owned stores. We are bottom-line oriented and are experts at communicating marketing strategies and ROI methods that increase sales. Building relationships between corporate and individual owners takes a special skill as well as understanding both the marketing and financial aspects to your business.We do an excellent job of getting consumer messaging out nationally or in key markets/regions. We regularly engage with key editors at print publications and also have relationships with influencers in the digital media world and non-traditional gatekeepers like bloggers and social media communities to carry our client\'s message forward. Our execution of social media programs on Facebook, Twitter or Pinterest brings influencers and consumers into community together to create a network of brand advocates that amplify your brand voice. We tailor our programs – from 90 day-long strategic social media awareness campaigns on Facebook and planned daily tweeting on Twitter to year-long social media community management. Our crisis communications work includes every size of company from restaurants to growers to associations and is is customized based on each organization\'s individual need. We integrate all public relations and marketing efforts to help our clients focus on their business and allow us to do what we do best – build brands, create awareness and grow bottom line sales.