Cherise Cross
Senior Marketing Manager @Layered Reality
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WORK HISTORY
Senior Marketing Manager @Layered Reality
EDUCATION
University of Northampton
Drama
The Institute of Direct and Digital Marketing (IDM)
Professional Certificate in Social Media , Marketing
ABOUT CHERISE CROSS
From launching Elvis Evolution to bringing Jeff Wayne\'s The War of The Worlds: The Immersive Experience to life and setting the stage for The Gunpowder Plot, I specialise in building marketing strategies that not only captivate but also convert. Oh, and I\'m proudly #TeamOxfordComma!MARKETING & PRStrategic communications leader with a knack for creating bold, data-driven campaigns. I cover it all: press and PR, audience analysis, direct marketing, social media, live events, e-commerce, trend-spotting, and more. Whether it’s content creation or driving engagement, my focus is always on maximising impact and ROI.COMMERCIAL STRATEGYI identify new revenue streams, craft financial strategies, negotiate contracts, and lead commercial activities that drive business growth. My eye is always on the bottom line, while keeping an ear to the ground for new opportunities.BUSINESS DEVELOPMENTI secure high-value business partnerships, manage stakeholder relationships, and ensure quality control through in-depth research and forecasting. My goal? To create sustainable growth and win-win collaborations.
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