Brian Cheney
Dsvp of Sales Operations and Commercial Markets Growth @Health Care Service Corporation
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WORK HISTORY
Dsvp of Sales Operations and Commercial Markets Growth @Health Care Service Corporation
Promoted into a newly created enterprise role to unify the strategic core of HCSC’s commercial market offerings. I lead seven interconnected business areas—Product, Proposals, Client Analytics, Pharmacy Sales, Alternative Delivery Platforms, Small Business Sales Models, and Producer Call Centers. My focus is to redefine how we bring offerings to market, drive accountable growth, and enhance HCSC’s position as market innovator.I was selected for this role based on a consistent track record of delivering growth through scalable systems, market execution, and team performance. Today, I operate at the intersection of operational excellence and strategic transformation—setting marginable growth targets, building aligned go-to-market plans, and establishing financial accountability for each offering.I also serve as Board Chair of Dearborn Group, a wholly owned subsidiary of HCSC, where I help guide long-term growth strategy and governance.Key Focus Areas:• Establishing accountable P & Ls across all commercial offerings• Aligning cross-functional teams around GTM strategy and growth targets• Restructuring internal sales operations to support scale and margin• Leading offering-level transformation across product, distribution, and analytics• Earning market recognition of HCSC as a growth-forward, innovation-led company
EDUCATION
Northwestern University - Kellogg School of Management
Master of Business Administration (M.B.A.)
Bradley University
Bachelor of Science, Communications / Marketing
SKILLS
ABOUT BRIAN CHENEY
As DSVP of Sales Operations and Commercial Markets Growth at Health Care Service Corporation (HCSC), I lead the transformation of how we bring our offerings to market. My scope spans Product, Proposals, Client Analytics, Pharmacy Sales, Alternative Delivery Platforms, Small Business Sales Models, and Producer Call Centers—touching every core lever of growth and value creation in the commercial market.I was promoted into this newly created enterprise role based on two decades of proven leadership across sales, market strategy, and operational transformation. Over the years, I’ve led HCSC’s National Accounts division, small business markets, and group segmentation strategies. I’ve built scalable systems, introduced accountable business models, and consistently delivered growth—whether through targeted margin expansion, national sales execution, or innovation in how we engage our largest consulting partners.Alongside this work, I serve as Board Chair of Dearborn Group, a wholly owned subsidiary of HCSC. I’ve also led enterprise task forces during times of disruption—from ACA implementation to the COVID-19 response—and helped rewire internal operations to meet the moment.My leadership style is grounded in clarity, accountability, and an ability to connect strategy to execution. I don’t chase trends—I architect models that scale, create value, and position organizations for sustained success. I’m passionate about building strong teams, challenging assumptions, and delivering results that stand the test of time.I believe in building high-performance teams rooted in purpose, focus, and mutual trust. Every win is shared. Every challenge is faced with discipline. And every transformation begins with the courage to rethink what’s possible.
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