Chelsea Merola
Creative & Brand Marketing Director @Grande Cosmetics
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WORK HISTORY
Creative & Brand Marketing Director @Grande Cosmetics
Valhalla, NY, US
Oversee a team of 10+ in-house creative/marketing hybrid roles, directing & inspiring work from concept to execution across print, web, digital advertising, & video while directing external agencies, freelancers, & creators• Spearhead the development of comprehensive brand strategies & product marketing initiatives, driving cross-functional collaboration to optimize performance & enhance market positioning• Collaborate cross-departmentally to identify & lead organizational development initiatives, including AI agent-assisted workflows & company-wide task management tools• Lead creative ideation & development of campaign concepts from briefing to final release, supporting a 360° activation lens for evergreen campaigns, product launches, & promotions • Build an in-house creative production, design, & digital asset management team—integrating generative AI tools to cut agency costs by up to 80%• Manage annual creative budget—oversee creative operations in respect to image/video production and AI implementation while partnering with stakeholders to meet budgets & timelines• Spearhead the creation of paid media deliverables across paid social, Amazon, OOH, & CTV — leveraging creative performance data to optimize future content creation • Lead digital advertising creative strategy and promote an agile, iterative learning environment while maintaining above industry standard ROAS across paid social campaigns • Craft compelling, omni-channel storytelling by providing strategic direction for brand & UGC content creation, increasing share of voice & maintaining majority market share• Implement in-house design research to optimize visual/messaging strategy across all touchpoints• Develop strategic brand communications across paid, earned, & owned channels.Formulate core & ancillary messaging for brand & product while launching 5-8 products/collections annually•Design surveys & consumer studies to amass consumer insights & spearhead data implementation
EDUCATION
State University of New York College at Oneonta
Bachelor of Science in Digital & Studio Art
SKILLS
ABOUT CHELSEA MEROLA
Data-motivated creative executive & marketing expert with 10 years working brand-side at a beauty challenger brand. Proven track record in driving sustainable growth & organizational development in a startup environment, evident in the brand\'s rise to #1 status as the leading lash & brow serum brand in America*. Multifaceted creative leader with experience building out highly effective, performance-minded teams across integrated design, production, brand marketing, & paid/organic media departments whilst fostering a collaborative & people-first culture founded on curiosity & achievement.*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Measured Market, All Other Face Skincare Brand Sales, Body Part: Eye, Jan 2021-March 2022
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