Chelsea Smith
Director of Marketing @Forward Level
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WORK HISTORY
Director of Marketing @Forward Level
Calgary, AB, CA
We’re an HX (human experience) company helping brands connect, grow, and thrive through Marketing and HR that starts—and stays—with people.At Forward Level, we believe people are at the heart of everything worth building. That’s why we focus on creating real, meaningful connections within organizations and out in the world. Whether we’re shaping brand experiences, deepening client relationships, or helping teams thrive, our approach is simple: treat people like people. Because when you take care of your people—employees, customers, and partners, everything else comes together. We help businesses show up in ways that feel authentic, memorable, and deeply human, turning everyday moments into experiences that move people forward.Clients: VetCPA, Legal Sneakers, Cobra Enterprises, Bison Modular, Moodys Tax, Royal LePage Benchmark, STEP Canada, Canadian Tax Foundation, Calvert Home Mortgages, Cadesky Tax, Brewe Layman LLP, and Prairie Dog Brewing.
EDUCATION
Northwestern Polytechnic
Interactive Digital Design
Southern Alberta Institute of Technology (SAIT)
Business Administration and Management, General
Athabasca University
HR Courses
SKILLS
ABOUT CHELSEA SMITH
I believe the most powerful brands are built from the inside out. As a strategic marketing leader with over 16 years of experience, I’ve built and empowered high-performing teams to drive marketing strategies that aren’t just effective—they’re human.I work at the intersection of Marketing, Culture, and Employment Brand to create unified brand experiences that connect what a company believes internally with how it shows up in the world. That means aligning your team’s lived experiences with your external messaging, voice, and customer interactions. When your people are authentically engaged, your brand thrives.I lead with empathy, curiosity, and meaningful data to craft marketing strategies that go beyond campaigns. Building strategies that shape sustainable brands, evolve with changing customer needs, and support real business aspirations.Whether I’m facilitating marketing workshops, co-creating content strategies, leading brand transformations, or driving team engagement initiatives, my goal is simple: create impact by connecting people to purpose internally and externally.
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