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Chelita Sattin
Senior Buyer - Footwear, Leather Goods & Lifestyle @R.M.Williams
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WORK HISTORY
Senior Buyer - Footwear, Leather Goods & Lifestyle @R.M.Williams
Lead category strategy, range architecture and financial planning across R.M. Williams\' highest-volume divisions — Footwear, Leather Goods and Lifestyle. Manage the full buying cycle from concept to go-to-market, working cross-functionally with Design, Planning, Marketing and Retail to deliver commercially aligned ranges that protect brand equity- Transformed Men\'s Leather Goods from $4m to $25m per season through a full product architecture overhaul, expanding from a belt-led offer to a complete category of belts, wallets and bags- Grew Women\'s Leather Goods from $220k to $2.5m per season by identifying untapped product and pricing white-space- Elevated core product margin and brand perception through refined price architecture, material rationalisation and a unified seasonal storytelling framework adopted brand‑wide.
EDUCATION
University of Wollongong
Bachelor's degree, Psychology
ABOUT CHELITA SATTIN
Senior Buyer with over a decade of experience across buying, category strategy and merchandise planning in premium retail. Currently leading the highest-volume divisions at R.M. Williams — Footwear, Leather Goods and Lifestyle — where I own end-to-end category strategy, range architecture, financial planning and go-to-market execution.My work sits at the intersection of commercial rigour and creative vision. I\'ve built categories from the ground up, delivering double digit growth in leather goods across Men\'s and Womens, and delivering cross-functional programs that drive incremental revenue without compromising brand integrity. Before moving into buying, I spent four years in demand and supply planning at Sephora ANZ, managing a $300m portfolio. That planning foundation shapes how I approach every assortment decision — with genuine fluency in forecasting, inventory strategy and sell-through analysis. I\'m motivated by roles that combine strategic thinking with hands-on execution, and I thrive in environments where commercial outcomes and brand storytelling have to work together.
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