Charu Sharma
Campaign Manager @Samsung SDS
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WORK HISTORY
Campaign Manager @Samsung SDS
London, GB
EDUCATION
D.A.V Public school
12th, Non-Medical
Institute of Management Technology, Ghaziabad
Master of Business Administration (MBA), Marketing
Maharshi Dayanand University
Bachelor of Technology (BTech), Computer Science
SKILLS
ABOUT CHARU SHARMA
Marketing Campaign Management Professional with over 14 years of experience in managing end to end Marketing Campaigns including Digital Analytics, Multi-Channel marketing, Campaign Planning, Email-Marketing, Marketing Automation, Emailer Campaigns setup & Output Delivery, Online Lead Generation via Events, Webinar, Seminars & Demand Generation Campaigns, Email Deliverability, Campaign Response Analysis. Possess strong project Management, interpersonal, communication and leadership skills with the ability to work under firm deadlines and within a rapidly changing environment.Area of expertise includes-• Marketing Campaign management• Campaign Planning and Execution• Marketing Automation• Demand Generation Campaigns via Email, Events, Webinar, Gated Content Promotion• Online Lead Generation and Lead Nurturing • Email Marketing• Customer Life-cycle Campaigns• Email Campaign Setup and Optimization• Email list Analysis, Hygiene and Management• Marketing Operations, People and Project Management • Campaign Measurement and performance analysis• Client Handling/Servicing and Gathering business requirements • Data Segmentation• Market Research• Competitive Intelligence• CRM understanding • Campaign Reporting’s for Conversion tracking and ROI analysis
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