Charmaine Uy
Brand Manager (Segment Leader) - Aveeno Lotions @Kenvue
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WORK HISTORY
Brand Manager (Segment Leader) - Aveeno Lotions @Kenvue
Markham, ON, CA
Leads strategy and execution for AVEENO®\'s largest, most commercially critical segment, mobilizing agency and cross-functional partners across commercial, operations, and global teams to drive integrated business results, executional excellence, and innovation.
EDUCATION
Ivey Business School at Western University
Master of Business Administration - MBA
Ateneo de Manila University
Bachelor of Arts - BA, Psychology
Assumption College San Lorenzo
High School Diploma
ABOUT CHARMAINE UY
I’ve built my career in consumer health and beauty—working across self-care, OTC, and skin health categories—leading trusted global brands. My experience spans brand strategy, innovation, and launch execution—focused on strengthening brand equity while improving consumers’ everyday routines.Most recently, I took on the unique opportunity to help establish Kenvue’s Canadian hair care business, leading both Brand Management and Sales Strategy to build a scalable, insight-led foundation for growth and executional excellence.I care fiercely about: Building human-centric, consumer-first brands that solve real human needs and deliver measurable impact Driving end-to-end brand ownership—from insights and strategy, to execution and retail activation Winning through collaborative teams, and integrated commercial planningIf you value thoughtful, consumer- and purpose-led brand-building, I’m happy to connect!
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