Charlotte Waters
Director of Communications @Legal Services Of North Florida
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WORK HISTORY
Director of Communications @Legal Services Of North Florida
Provided strategic communications counsel and leadership for organization and administration. Shaped organization’s public relations responses; revitalized copywritten content and educational articles; increased digital presence in social media by 150%; and spearheaded original brand and messaging guides. Transformed designs across multiple mediums, including overseeing designer content for the organization, such as outreach, education, fundraising, events, volunteer services, and grant requirements. Led the LSC Technology Initiative Grant, which increased SEO through the development of Schema code that benefits over 130 legal aid organizations across the country. Propelled department into data and driven related research that included implementing metrics and analytics goals, in addition to supporting the implementation of Google Analytics and Search Console.Increased public media exposure by over 350%.
EDUCATION
Florida State University
Master's Degree
Florida State University
Bachelor's Degree
ABOUT CHARLOTTE WATERS
Communications Director with 20 years in copywriting, designing, project management, and managing public relations. Proven record of combining storytelling, web development, and content creation to generate massive action by diverse audiences. Specialties in Museum Studies, Program Evaluation, and Event Management.
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