Charlotte Traverso Mancini
Brand Experience Lead @Smade
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WORK HISTORY
Brand Experience Lead @Smade
Lyon, FR
The healthcare industry\'s climate footprint on net global emissions is 4.4%, equivalent to 2 gigatons of carbon dioxide. Additionally, 1.7 million patients suffer from nosocomial infections each year in the United States, and 2% of patients in whom an instrument is forgotten die.But there is a solution to these instrumental challenges, a solutions called SMADE.SMADE is a MedTech startup that revolutionizes its industry by introducing smart tracking solutions for surgical kits and instruments that not only create a positive business impact but also change the healthcare ecosystem for the better, with a safer and more responsible use of medical devices.Our unique technology allows orthopedic OEMs (Original Equipment Manufacturer) for more informed decisions related to inventory management, cost-effectiveness, and quality control, ultimately improving the efficiency and quality of processes while enhancing the patient experience.Visit our website to learn more and start your SMADEgic experience today!
EDUCATION
Université Aix-Marseille III
Master Degree in Management, with honors, Business Administration and Management, General
Perrimond
Vocational training certificate, Corporate Communications Strategy
Notre Dame de Sion
Literary high school diploma - major in English
SKILLS
ABOUT CHARLOTTE TRAVERSO MANCINI
I have over 20 years of experience in branding and marketing communications, with a focus on creating strong and memorable brand images that resonate with customers and stand out from the competition. I founded and managed my own branding agency for 18 years, working with clients across various sectors and industries, before joining SMADE as the Brand Experience Lead in 2023.At SMADE, I lead the strategy and execution of our brand identity, positioning, and messaging, as well as the design and development of our customer experience and engagement. SMADE is a MedTech startup that revolutionizes the industry by introducing smart tracking solutions for surgical kits and instruments, which improve patient safety, reduce environmental impact, and optimize operational efficiency. My mission is to disrupt the MedTech market by building a customer-obsessed and forward-thinking brand that goes beyond the traditional BtoB model and behaves like a BtoC one. I\'m passionate about embracing bold ideas, taking risks, and pushing projects to the next level, with the vision of making SMADE a game-changer and a leader in the MedTech space.
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