Charlotte Scribbins
Head of Communications @Company Shop Group
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WORK HISTORY
Head of Communications @Company Shop Group
Leads strategic delivery of all corporate communications for Company Shop Group and Community Shop, driving industry brand awareness, generating new surplus stock opportunities for the business and unlocking value from redistribution through successful demonstration of positive social and environmental impact. Leads business strategy and brand reputation on PR, social, paid media, digital and events. Leads total brand messaging and content strategy for business including annual impact reports and storytelling of award-winning social enterprise, Community Shop. Total agency management, budget ownership and performance analysis & reporting.Drives public affairs agenda and strategic engagement with political stakeholders for the Group, on core topics such as food waste and food poverty. Achievements- Delivered highest reaching PR for Company Shop Group in a single year, with 273 brand enhancing pieces of coverage and reach of 1.45bn- Led most senior Royal visit ever for Community Shop, with HRH Duchess of Edinburgh demonstrating her endorsement of the award-winning model- Delivered successful political engagement plan for business including launch of a pioneering whitepaper at House of Commons (Oct 24).
EDUCATION
The Manchester Metropolitan University
Bachelor of Applied Science (B.A.Sc.), International Fashion Marketing
ABOUT CHARLOTTE SCRIBBINS
A strategic marketing leader, with over 13 years of B2B and B2C marketing experience. Specialising in meaningful story-telling, translating business initiatives, data and stories into emotive and impactful marketing with clear channel strategies and adaptations for target audiences providing tangible outputs for businesses. A passionate and enthusiastic communicator, with track record of achievements and results across multiple organisations.
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