Charline Casemajor

Creative Strategist @Brainlab

Nice, FR

Production of Creative and Strategic Content: Design and develop innovative advertising concepts, including copywriting, scriptwriting, video shooting, and editing, to create engaging content aligned with brand objectives-Project Management: Lead projects from conception to execution, coordinating teams while adhering to deadlines-Performance Analysis and Optimization: Use analytical data to evaluate the effectiveness of produced content and adjust strategies to improve results and maximize return on investment (ROI)-Interdisciplinary Collaboration: Work closely with media buyers to ensure the consistency and impact of campaigns-Sales of Services and Client Recommendations: Present and sell creative strategies to clients, explain technical choices and concepts, and demonstrate the added value of the proposed solutions-Creative Monitoring and Benchmarking: Monitor market trends, analyze best practices, and test different creative variations to optimize campaign effectiveness-Tracking Digital Trends and Advertising Innovations: Stay on top of the latest developments in social platforms, advertising formats, and creative tools to adapt creative strategies.