Charley Fleming

Marketing & Communications Manager @Shared Interest Society Ltd

Newcastle Upon Tyne, GB

Lead a multi-channel marketing and communications strategy to engage 11,800 members and raise the profile of both the Society and its charitable arm.• Developed and delivered targeted campaigns across print, digital, PR, and social media to attract new investors and strengthen relationships with existing members.• Directed national and regional PR activity, securing positive coverage and leading award submissions.• Wrote copy and collaborated with designers on all major creative outputs, including a quarterly member magazine, national and regional campaign inserts, digital advertising, and a cover wrap for The Big Issue.• Author a monthly column to strengthen brand voice and reinforce positioning within the ethical investment sector.• Managed and optimised social media channels, boosting audience growth and interaction through targeted content planning.• Analysed ROI to refine campaigns, ensuring strategic allocation of large marketing budget for maximum impact.• Commissioned and managed complex international photography and videography projects, overcoming logistical and cultural challenges to capture authentic producer stories.• Provided strategic direction and mentorship to the marketing function, ensuring alignment with organisational goals and consistent delivery of high-quality outputs.

Ulster University

Foundation degree BSc, Event Management

Spiral Seed

Certificate in, Permaculture Design Course

Leeds Metropolitan University

Bachelor's degree BA, Event Management

Empentis

Digital Marketing

First

Understanding Enterprise

Intelligent Horsemanship

Diploma in Intelligent Horsemanship