Charles Wisniowski
Strategic Marketing & Communications Lead @Murata Machinery Usa, Inc
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WORK HISTORY
Strategic Marketing & Communications Lead @Murata Machinery Usa, Inc
Charlotte, NC, US
As Strategic Marketing & Communications Lead for Muratec USA, a global leader in industrial automation, I shape brand narrative and communications strategy to strengthen visibility, credibility, and alignment with business goals. My work bridges marketing strategy, executive communications, and media relations, positioning Muratec as both a heritage-rich and innovation-driven brand.I lead storytelling and message development across digital, media, and internal channels; ghostwrite and advise executives on strategic communications; and cultivate media and trade association relationships to elevate Muratec’s thought leadership. Recent initiatives include messaging for the IMTS 2024 MSR60 launch, FF Journal’s Wiedemann legacy feature, and ProMat 2025 joint showing with Cimcorp—advancing The Muratec Group’s North American presence.Key projects include guiding internal communications around culture, engagement, and change management, and leading milestone storytelling for Muratec USA’s 50th Anniversary celebration, fostering cross-department collaboration and employee pride.
EDUCATION
Southern Connecticut State University
B.S., Journalism, History
Northeastern University
M.A., Journalism
SKILLS
ABOUT CHARLES WISNIOWSKI
Something terrible happens without promotion… nothing.” — P.T. Barnum, circus showman, marketing (evil) genius, and my spirit animalI’m not just a communicator; I’m on a mission to make every message matter.As a strategic messenger, communications pro and lifelong wordsmith turned brand storyteller, I blend editorial precision with business strategy to elevate visibility, credibility, and engagement. My work centers on translating complex ideas into clear, compelling narratives that connect innovation to business impact.What I Do Best• Drive cohesive, cross-functional communication strategies• Elevate executive and corporate messaging• Translate automation and technology stories into brand value• Build credibility through earned media, thought leadership, and authentic storytellingMy Path HereA former newspaper reporter and B2B editor, I’ve spent my career uncovering stories worth telling, from crime beats to the halls of Congress. Along the way, I’ve learned that clarity, empathy, and timing are as vital in business as they are in journalism.A period of personal reinvention outside my field following a devastating personal loss taught me the value of adaptability, resilience, and customer diplomacy. Lessons that now inform how I approach leadership and communication.What Drives MeI believe powerful communication isn’t about noise — it’s about narrative. I’m passionate about crafting messaging that resonates, builds trust, and moves people to action.If you’ve read this far, thank you for visiting.Let’s connect and explore the art of what’s possible.
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