Charles Clark
Senior Writer @Amazon
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WORK HISTORY
Senior Writer @Amazon
London, GB
Creating content for About Amazon, the first and most trusted source of news and information about the company for external audiences and the general population- Collaborating with business comms stakeholders to publish high-impact PR-driven news as well as original and exclusive content targeted towards a general population audience- Incorporating insights on LLM and AI content preferences into editorial strategy, crafting content that maximises visibility, accuracy, and citation across Google Overviews and other AI-driven platforms- Utilising SEO data tools (e.g, Google Search Console, SEMrush) to identify trending topics and uncover high-impact content opportunities aligned with audience interest and search demand- Using visual design tools (Figma, Photoshop) to create official imagery and graphics in line with Amazon\'s brand guide and design priciples- Populating and maintaining a dynamic content calendar by aligning SEO / GEO insights, seasonal trends, and campaign priorities to ensure consistent, strategic publishing.
EDUCATION
Sir John Deane's Sixth Form College
A Levels
Leeds Beckett University
BA (Hons) Journalism, Journalism
SKILLS
ABOUT CHARLES CLARK
A writer and social media expert with a love for journalism and a fascination for…
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