Charles McGrath

Marketing Executive @Cloud Student Homes

Salisbury, GB

Running marketing activities and campaigns for a rapidly growing purpose-built student accommodation (PBSA) provider operating across the UK. Responsible for:• Implementing HubSpot as the company\'s CRM system, ensuring accurate data transfer and building comms automations for check in/check out.• Rolling out an AI chatbot on the company\'s website, liaising with the supplier on performance optimisation and enhancing the customer journey from the first touchpoint.• Managing paid social campaigns, maximising reach and delivering a 60% reduction in cost-per-click compared to the company\'s main competitor.• Collaborating with third parties on print jobs for essential check in/check out materials.

University of Oxford

Bachelor of Arts - BA, History and English