Charlene Nayler

Marketing Manager @Tab

Hertfordshire, GB

As Marketing Manager at TAB, I lead the strategic planning and execution of multi-channel marketing activity across the business. I manage a diverse portfolio of financial products, including bridging loans, commercial term mortgages, and fractional property investments, as well as providing marketing support for associated companies within the group.I’m responsible for delivering high impact campaigns that engage both broker and investor audiences, driving brand visibility, lead generation, and commercial growth. My role involves overseeing all aspects of digital marketing, social media strategy, content development, events, PR, and performance reporting, while ensuring consistency across all brand touchpoints.Working closely with senior leadership and cross functional teams, I manage the marketing budget, lead internal team members, and coordinate with external agencies and partners to deliver results in a fast paced, entrepreneurial environment.