Charitha Rompicherla

Technical Marketing Manager @SPD Swiss Precision Diagnostics

Central Bedfordshire, GB

Led collaboration with global agencies to manage and execute creative campaigns across multiple channels, including photography, digital media, SEO, PPC, and print advertorials, boosting consumer engagement by 20% while ensuring brand consistency•Optimised product labeling, app copy, and App Store descriptions through cross-functional collaboration with product, regulatory, and marketing teams, increasing consumer clarity and conversion rates•Used SQL to extract and manipulate large marketing datasets, reducing reporting time by 30% and increasing data reliability•Analysed performance data from PPC and SEO campaigns, delivering insights that improved CTR by 22%•Collaborated with cross-functional teams to translate marketing requirements into data strategies, boosting campaign ROI by 15%•Directed hypothesis testing and persona development through qualitative and quantitative research, leveraging data analytics tools for accurate consumer segmentation, refining consumer journey mapping, and boosting persona accuracy by 20%•Enhanced UI/UX copy through iterative user testing, improving usability scores and engagement metrics by 50%, while aligning content strategy with consumer behavior insights

N M A M Institute of Technology, NITTE

Bachelor of Engineering, Electronics and Communications Engineering

Vikas Pre-University College - India

Pre-University, PCMC(Physics, Chemistry, Mathematics, Computers)

Cranfield School of Management

MSc, Strategic Marketing