Chanel Lane
Marketing Project Manager @Edelman Financial Engines
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WORK HISTORY
Marketing Project Manager @Edelman Financial Engines
As a seasoned Marketing Project Manager, I excel in coordinating and advancing complex campaigns with a strategic approach to project planning, workflow optimization, and continuous improvement. My role includes managing end-to-end processes, ensuring seamless execution across multiple touchpoints, and fostering a collaborative environment to drive creativity and innovation- Open, oversee, and advance incoming marketing request for essential campaign elements, including offsets, emails, member materials, and ad master tickets- Ensure legal supplements and sponsor-specific materials (e.g, buck slips) meet requirements- Approve and upload final offset artwork to print vendors, coordinating print and email materials for consistent quality and compliance- Collaborate with stakeholders and project managers to define project scope, timelines, and budgets- Work cross-functionally to guarantee timely execution, tracking all materials, and ensuring final attestations- Identify potential risks and proactively develop solutions for seamless project flow- Streamline communication channels and implement project management tools to boost workflow efficiency- Proofread all materials, perform link reviews, and review internal tests to ensure accuracy and consistency- Continuously seek areas for process improvement and implement efficiencies, fostering a collaborative and high-performing work environment- Stay current with industry trends, emerging technologies, and best practices in marketing- Provide management with strategic insights to enhance capabilities and strengthen service offerings- Coordinate delivery of prospect/member samples to Communication Leads, reaching out proactively for any questions or blockers.
EDUCATION
Western Michigan University
Public Relations, Advertising, and Applied Communication
Kalamazoo Valley Community College
General Studies
Schoolcraft College
Marketing
ABOUT CHANEL LANE
I’m a Senior Marketing Operations and Program Manager professional with a track record of…
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