Chandreyee Mukherjee

Deputy Manager Digital Marketing (Global) @ELGI EQUIPMENTS LIMITED

Kolkata, IN

As a global digital marketer, I am responsible for digital initiatives aiming to drive growth in key markets such as Europe, Southeast Asia (Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Singapore), and Australia. My role encompasses developing and implementing comprehensive digital strategies, including search engine optimization, paid advertising, social media marketing, and website maintenance.Designed and led a new lead generation website project in Europe (UK, France, Italy, Sweden, Portugal), achieving an average of 60% lead form submission increase yearly Developed optimization strategies that improved search engine ranking and organic traffic increased 20% in Q2 compared to Q1 and 30 % in Q3 compared to Q2 in FY 22-23. Increased MQL nos.(Marketing Qualified Leads) for Europe by optimizing Google Ad and social media campaigns in FY 23-24. Worked closely with product team and agencies, provided recommendation, and executed strategies to develop content for SEO friendly content in Europe market Performed Google Ad pilot campaign in South East Asia Region. In a duration of three months conversion increased 30 % in Indonesia and Thailand. Increased 40% leads on a year-over-year basis for Indonesia, Thailand, Malaysia, and the Vietnam region. Improved organic traffic by 20% in SEA (South East Asia) region by improving website content and bloggingSpecially responsible for brand awareness, generating traffic and enhancing quality leads through websites for Europe, South East Asia region ( Indonesia, Thailand, Vietnam, Philippines, Malaysia, Singapore ) and Australia.

ITM Group of Institutions

Master of Business Administration (MBA), Marketing

Holy Child Institute

SCHOOL FINAL, SSC

West Bengal University of Technology, Kolkata

Bachelor of Technology (B.Tech.), ELECTRONICS & INSTRUMENTATION

Higher Secondary School - India

Higher Secondary, Science