Chandann Singh Rathore
Digital Marketing Manager @LanceSoft, Inc.
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WORK HISTORY
Digital Marketing Manager @LanceSoft, Inc.
Bengaluru, IN
From Strategy to Scale: Leading Data-Driven Digital Marketing Programs Globally!* Own and drive the global digital marketing vision and strategy across SEO, Social, Email, and Content aligned to business and revenue goals.* Lead and mentor cross-functional digital teams (SEO, content, social, performance) and manage external agencies to deliver scalable outcomes.* Define annual and quarterly marketing roadmaps, budgets, and KPIs, ensuring execution excellence and measurable ROI.* Delivered 45–60% YoY organic traffic growth through enterprise SEO, technical optimization, and intent-driven content strategy.* Achieved Top 3–5 rankings for high-value IT staffing, healthcare staffing, and direct sourcing keywords across key markets.* Scaled LinkedIn presence 2X, contributing to 30–40% of inbound B2B leads via organic and paid social initiatives.* Built and governed content strategy and standards, influencing 40%+ of marketing-qualified leads across demand and sales enablement.* Led email marketing and automation programs, improving CTR by 25%+ through segmentation and lifecycle nurturing.* Partner closely with Sales, Recruitment, Branding, and Leadership teams to align pipeline targets, campaigns, and go-to-market strategy.* Present executive-level dashboards and insights to stakeholders, translating digital metrics into business impact.* Foster a performance-driven, data-led culture, enabling team growth, innovation, and continuous optimization. Snapshot Impact 45–60% Organic Growth | Top 3 Rankings | 2X Social Growth | 25%+ Email CTR | 40%+ Lead Influence
EDUCATION
International Academy of Management & Entrepreneurship
Master of Business Administration (M.B.A.), Marketing/Information Technology
CHME Societys Bhonsala Military College
Bachelor of Computer Science, Computer Science
ABOUT CHANDANN SINGH RATHORE
I am a results-driven Digital Marketing leader with over 14 years of experience building, scaling, and optimizing high-impact marketing programs across multiple domains including B2B, SaaS, staffing, healthcare, IT services, fintech, and enterprise solutions. I specialize in driving measurable growth through a strong blend of SEO, performance marketing, paid media, content strategy, marketing automation, and data-led decision making. Throughout my career, I have successfully partnered with cross-functional teams and senior stakeholders to translate business objectives into scalable digital strategies that improve brand visibility, generate high-quality demand, and accelerate revenue outcomes. With a deep understanding of the full marketing funnel—from awareness to conversion and retention—I bring a consultative, ROI-focused approach to every initiative, consistently delivering sustainable growth in competitive and fast-evolving markets.
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