Chaitali Dasgupta
Sr Creative Director @Storyboats
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WORK HISTORY
Sr Creative Director @Storyboats
EDUCATION
The Frank Anthony Public School
Bachelor; S.C.E; Hons; C.S.E
SKILLS
ABOUT CHAITALI DASGUPTA
I have spent over 16 years juggling words. Loving, learning, moulding, and rarely when I fall short of them, hating them. This long lasting affair constitutes of a 3 year stint in journalism, 4 years in what is now known as traditional/mass-media advertising and almost a decade in digital communication. I have spent the last 16 years creating strategies, ideas, social media plans, digital and mobile innovations, tempted customers to get a virtual life in the web’s nascent years and used technology to bring them back to real life in the recent past. The aim has always been to use the best tools possible to provide clients with solutions that are creative, innovative and above all effective. The journey so far has been extremely satisfying – great team members, award winning work, leading talented youngsters, constant learnings and more. Great content is the way ahead, and am curious to know where it leads. Clients: Ford India, Microsoft, Nokia, Levis, Travelocity, ICICI Bank, NIIFT, Madura Garments, MTV, ITC Hotels, Max Healthcare, Indian Express Group, SIEMENS, ABN AMRO Bank, Sanctuary Magazine, Voltas Acs, Archies, Dhampure Sugar, journeymart.com, HelpAge India, Khadi, Samsung Mobiles, Sony and more. Specialties: advertising, consulting, content management, copy writing, editing, information architecture, strategy
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