Chad Will
Head of Engagement Marketing @Varo Bank
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WORK HISTORY
Head of Engagement Marketing @Varo Bank
Charlotte, NC, US
As Head of Engagement Marketing at Varo Bank, I lead the complete lifecycle and CRM strategy across millions of members. My primary focus is to maximize Lifetime Value by accelerating funding and direct deposit adoption and deepening overall member relationships. I direct a team that owns the full engagement funnel—from onboarding and activation to retention—across all key channels: email, push, SMS, and in-app messaging.
EDUCATION
San Diego State University
MBA, Marketing
San Diego State University
B.S, Marketing
SKILLS
ABOUT CHAD WILL
Results-driven marketing leader with a strong background in CRM strategy and data-driven marketing. Experienced in devising and implementing omnichannel strategies to drive product engagement and completion. Adept at refining and expanding automated campaigns with complex targeting and personalization requirements. Proven track record in managing teams and mentoring marketers to achieve superior results. Passionate about driving growth and revenue through innovative CRM and digital marketing initiatives. Committed to leveraging data sets and building new capabilities to deliver ultra-personalized and relevant communications.
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