Chace Khan
Digital Transformation Manager @Shipwrecked Falmouth
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WORK HISTORY
Digital Transformation Manager @Shipwrecked Falmouth
Falmouth, MA, US
EDUCATION
University of Colorado Boulder - Leeds School of Business
Bachelor of Science - BS
Harvard Business School Online
Certificate in Digital Marketing Strategy
Harvard Business School Online
Other; Certificate in AI Essentials for Business
ABOUT CHACE KHAN
Results-oriented digital marketing and project management professional with a passion for driving business growth through innovative campaigns and strategic project management. I bring expertise in executing high-impact marketing strategies across digital and traditional platforms, with a proven track record in increasing brand visibility, customer engagement, and measurable results. I excel in leading cross-functional teams, optimizing marketing workflows, and leveraging data-driven insights to deliver impactful outcomes.Currently, as a Marketing Campaign Administrator at PENN Entertainment, I manage over 75 multi-channel campaigns each month using tools like Salesforce Marketing Cloud, focusing on customer acquisition, retention, and engagement. I’ve driven open rates up by 10% and click-through rates by 2.5% through strategic A/B testing, segmentation, and campaign optimization.At Barstool Sports, I led the social media strategy for the NASCAR account, developing a strong brand voice that resonated with both dedicated fans and broader audiences. My work included crafting engaging multimedia content, managing partnerships with influencers, and implementing targeted campaigns that improved engagement and brand reach.In my role as a Project Manager and Coordinator at RPost Inc, I spearheaded the development of a digital notary service from concept to implementation. I collaborated with product managers and cross-functional teams to conduct extensive market research, identify opportunities, and design user-friendly wireframes using Balsamiq. I managed project timelines, resource allocation, and stakeholder communication, ensuring the successful launch of a compliant, secure digital notary service. I also led user testing sessions to refine the product\'s usability and integrate feedback into the development process, aligning the service with both market needs and business goals.My diverse background also includes experience in the hospitality sector, where I contributed to marketing, operations, and project management at Shipwrecked and The Heights Hotel.I am committed to continuous learning, holding certifications from Harvard Business School, HubSpot Academy, and the Project Management Institute. I enjoy mentoring teams, developing innovative solutions, and staying ahead of industry trends to drive both personal and organizational success.
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